Game Marketing Awards Winners Announced: Here’s Who Did the Best Job at Selling You Games

on April 23, 2015 12:04 AM

Today the Game Marketing Awards have been held at the Game Marketing Summit in San Francisco, and we finally have the list of winners.

The Game Marketing Awards are the first U.S. competition to honor “the finest work by marketing and creative professionals in the interactive game marketing community.” They aim to “celebrate the best practices in marketing, promotion and advertising for the interactive game and entertainment community.”

Ubisoft won the Marketing Team of the Year award, and if you’re wondering who else won for each category, you can check it out below:

– Game Marketing Agency of the Year

Ant Farm

– Marketing Team of the Year


– Outstanding TV or Theatrical Ad

Titanfall “Shadow”

– Funniest Video Asset

Madden Season

– Outstanding Promotional Trailer

Assassin’s Creed Unity E3 Trailer – Lorde CG Video

– Outstanding Promotional Trailer – Mobile Games

Marvel Contest of Champions New York Comic-Con Trailer
Kabam, Inc.

– Best Game Footage Trailer

Call of Duty: Advanced Warfare – Reveal
Ant Farm

– Best Long Format Featuring Promotional Content

Madden Season

– Best Use of Music in a Promotional Piece

Assassin’s Creed Unity E3 Trailer – Lorde CG Video

– Outstanding Overall Marketing Campaign – Core Games

Ant Farm with 72andSunny

– Outstanding Overall Marketing Campaign – Family Games

Kinect Sports Rivals Launch Campaign

– Outstanding Marketing – Free to Play

PlanetSide 2
Sony Online Entertainment

– Outstanding Overall Advertising Campaign

Forza Horizon 2 – Launch Campaign

– Standout Outdoor Advertising

Gorehowl Cab
Blizzard Entertainment

– Best Box Art (Standard Game Version)

Sid Meier’s Civilization: Beyond Earth Box Art

– Best Limited Edition, Special Edition or Collector’s Edition

Destiny Ghost Edition
Petrol Advertising

– Best Showing at a Trade or Consumer Event

Murdered: Soul Suspect- Pax Video Stunt
Square Enix America / Midnight Oil

– Best Retail Marketing Campaign

Skylanders Trap Team – Retail Marketing Campaign
Activision / Midnight Oil

– Best Website for a Product

Watch Dogs Digital Shadow

– Best Use of Sound Design

Asassin’s Creed Sit Back TV Spot

– Best Copywriting for a Marketing Asset

Middle-earth: Shadow of Mordor #OrcTakeover
Edelman & Warner Bros Interactive Entertainment

– Best Editing for a Video Asset

Far Cry 4 – Story
Ant Farm

– Best Cg for a Video Asset

Watch Dogs TV Ad-CG
Ubisoft/ Cutwater LLC/ Digic Pictures

– Best Product Announcement

Evolve Announcement
Team One / 2K

– Thinking Outside of the Box


– Favorite Trailer: Fan Voted

Borderlands: The Pre-Sequel

Interestingly, host Jeff Leach actually managed to pull one of the few good jokes I ever heard in an award show:

“You people really excelled at taking all the fun out of gaming!”

It was a joke, right? Right?

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.