Game Sales Will be Down More than 40% For September Compared to Last Year, Michael Pachter Predicts
Despite the launch of the juggernaut of Destiny, Webbush Morgan analyst Michael Patcher believes that game sales will be down for the month of September, compared to last year.
He expects total software revenue of only $435 million, compared to $754 million in September last year.
The main reason for the drop, is the difference in sale numbers between Destiny and last year’s launch of GTA V.
We estimate Destiny’s NPD unit sales figures for September will be 2.75 million units,” said Pacther. “That’s well below Grand Theft Auto V’s roughly 7 million units last year
He compared GTA V’s $800 million sell-through on day one and $1 billion over three days to Destinys slower launch.
This September’s biggest release, Activision Blizzard’s Destiny, had day one sell-in to retailers of over $500 million, a record for a new franchise, with sell-through to consumers of over $325 million in its first five days.
Pachter said that Destiny was at a disadvantage given the absolute cultural saturation of the series, but did note that Activision attempted to combat this with heavy marketing.
Pachter also noted that the later release of NBA will play a factor in the sales for September.