Apparently if there's one thing that GameFly knows how to do, it's how to make an entrance.

GameFly, the online video game rental service that offers a monthly subscription fee for unlimited access to new and old game titles, has now officially launched GameFly Digital, its new online digital service that features over 2,500 PC and Mac games for download to subscribers.

With the launch of its new digital service, GameFly is commemorating the launch by offering a substantial sale on a selection of titles from 2K Games at up to 75% off (and their DLC), including Borderlands 2, Spec Ops: The Line, XCOM: Enemy Unknown, and BioShock Infinite. In addition, GameFly's sale is also offering a free copy of Mafia II with any purchase of a featured 2K title during the sale today.

Whether you're a veteran GameFly subscriber or just looking for an excuse to jump in on the GameFly bandwagon, the deep sale of new and old (and awesome) 2K titles might be a great excuse to hop on in.