Gamescom 2011: EA Limiting Copies of the Old Republic

By Daniel Horowitz

August 18, 2011

In an attempt to drum up hype for the upcoming Star Wars: The Old Republic MMO, EA has revealed during their demo that they will be limiting both retail and digital copies of the upcoming title. While this may seem illogical at first, the answer is clear. EA and BioWare want you to pre-order the game, and what better way to do that than to give the illusion of exclusivity? There are also other factors to consider, such as testing the capacity waters of the servers, and quick patches to give as much positive buzz to the game as possible, but all in all, this a marketing decision that can go one of two ways. Does this increase your interest in The Old Republic or does it just seem like a shallow marketing ploy? You decide.


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Daniel Horowitz

Daniel Horowitz is currently a Writing/Film student at Sarah Lawrence College, where he previously worked as a film technician and teacher assistant despite having little technical knowledge. He is currently abroad studying play-writing at Oxford University in the UK. Daniel likes to think of himself as a weird combination of Captain America and Hunter S Thompson minus the extensive drug use. As a result, he can often be found lifting things, fighting for justice, and being a crazy outlaw journalist on the edge who doesn't play by the rules. When he’s not writing about, reviewing, or playing games, music, and occasionally writing well-paying profiles of businessman, Daniel thinks about what exactly he'll end u doing with his life post-graduation. Daniel plans on either going to graduate school for an MFA, or more realistically, getting a day job, which he hopes is somehow involved in the gaming, comic book, or film industries. You can contact Daniel at [email protected] or follow him on Twitter @DHorowitz107

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