Gamescom 2011: EA Limiting Copies of the Old Republic
In an attempt to drum up hype for the upcoming Star Wars: The Old Republic MMO, EA has revealed during their demo that they will be limiting both retail and digital copies of the upcoming title. While this may seem illogical at first, the answer is clear. EA and BioWare want you to pre-order the game, and what better way to do that than to give the illusion of exclusivity? There are also other factors to consider, such as testing the capacity waters of the servers, and quick patches to give as much positive buzz to the game as possible, but all in all, this a marketing decision that can go one of two ways. Does this increase your interest in The Old Republic or does it just seem like a shallow marketing ploy? You decide.