GameStop Had a “Very Strong Allocation” For PlayStation VR Pre-Orders, and Most of it Is Gone
While PlayStation VR’s initial pre-orders basically evaporated on Amazon, the Launch Bundle for Sony’s upcoming virtual reality headset is still available at GameStop. There has been discussion on how many units Sony made available to retailers, and GameStop Chief Operating Officer Tony Bartel provided some clarity on the situation during the company’s latest financial call.
According to Bartel, the retailer had a “very strong allocation” of PlayStation VR units for pre-orders, and they’re “through most of that allocation,” meaning that most of the units initially available to the retailer have found a customer.
Earlier during the presentation, it was mentioned that PlayStation VR represented “most of the disproportionately high allocation” for the first wave of VR sales at the retailer.
Bartel also mentioned that the company is going to be cautious on its forecasts for the platform, as they still have to see how the production cycle will look like and the consumer demand around virtual reality gaming. Yet, he notes that “at some point” it’s predicted to become a multi-billion dollar business as it begins to mature.