GameStop: Nintendo Switch’s Sales are “Incredibly Strong,” Has a 5.5 Item Attach Rate
GameStop continues to beat the Nintendo Switch drum. Only a few days ago, GameStop’s lead merchandising executive made bold claims that the fledgling home console could “eclipse the Wii” in sales and that figures have been “phenomenal.”
Adding to this, GameStop’s Chief Operating Officer continues to ramp up Nintendo Switch’s word of mouth. When asked by an investor about 2016’s 30% fall of hardware sales at GameStop, Bartel noted both how hot the item is as well as the current attach rate seen by GameStop:
The demand is incredibly strong for this. As soon as we get it into our stores, it’s out within hours. So we anticipate we’re going to be chasing supply this entire year.
The other thing is, every game that’s out there, to have over a five and a half attach rate to this, signifies that a lot of people are finding this a great platform and they’re picking up any games that they can. I mean, we have almost a one-to-one attach of Zelda.
A few important figures can be gathered from this. The Legend of Zelda: Breath of the Wild is obviously having strong sales, with the nearly 1:1 attach rate being reported.
As for the 1:5.5 attach rate for the Nintendo Switch, Gamasutra has confirmed that the number includes both games and accessories. With many people buying screen protectors, cases, and chargers for their Nintendo Switch, it shouldn’t be inferred that ever gamer is picking up five games on the console.
For what it’s worth, both Nintendo and analysts have been touting the Nintendo Switch’s stock shortage as of late. Nintendo stated early on that Nintendo Switch is the company’s fastest-selling console in the first two days, though hasn’t updated press since. Reports are circulating, however, that Nintendo hopes to sell 16 million units before March 2018.
Nintendo Switch launched less than a month ago on March 3, 2017. DualShockers reviewed the Nintendo Switch, awarding it a 6.5 out of 10. We noted that “whether you find yourself within the camp as a Nintendo fanboy or someone hoping for Nintendo to give up the console race altogether, the Nintendo Switch has potential.”