GameStop Pushing for Console Bundles With Physical Copies Instead of Digital Codes
If you’re tired of console bundles including only a digital code and not a physical copy of the game, you have an ally in GameStop, as mentioned by Chief Operating Officer Tony Bartel during the retailers latest financial conference call.
GameStop did not carry the Xbox One bundle of Madden NFL 16, that included a download code, but instead offered a free copy of the game in disk form for purchases of a new PS4 or Xbox One. According to Bartel, GameStop will offer more of those physical deals instead of digital pack-ins for future third party titles.
During the Q&A Session, Bartel elaborated further on the issue, mentioning that GameStop’s preference is to sell things at full price and to offer great value in view of their trade-in program, including physical disks. That’s why they worked with their partners (Sony, Microsoft and Electronic Arts) in order to have that kind of deal in place for Madden.
CEO Julian Paul Raines added that customers have a “pretty strong preference” for physical copies because they know that the disk has value, as it can be traded-in, and that’s way the retailer opted out of the digital bundle.