Gearbox Boss Denies Rumor Alleging Borderlands 3 Exclusive Marketing Rights Deal with Microsoft

Following a media echo chamber alleging that Microsoft acquired the exclusive marketing rights for a bunch of games, Randy Pitchford calls his own title out.

on April 22, 2018 2:43 PM

A while ago, a rumor sprang up on Rectify Gaming alleging, via the usual anonymous sources, that Microsoft was awarded exclusive marketing rights for Borderlands 3.

Gearbox’s thinly-veiled upcoming game was named among many others, including a new Splinter Cell, CD Projekt Red’s Cyberpunk 2077, BioWare’s Anthem, this year’s new Battlefield game, and even Elder Scrolls IV. 

The rumor was subsequently bounced around by several other sites, facilitating its popularization, as it often happens to this kind of things.

Recently, Gearbox Software CEO Randy Pitchford took to Twitter to deny the rumor, at least for what concerns his own game (the title of which has not been officially confirmed yet).

Pitchford also had words of fire for the media outlets that contributed to propagate the rumor.

Take-Two has been teasing for a while the reveal of a “highly anticipated new title from one of 2K’s biggest franchises”, so we might hear about the game soon enough.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.