Gears 5 Esports a Focus in New UMG and Microsoft Partnership

Esports gaming platform UMG announced a partnership with Xbox Game Studios to broadcast the Gears 5 Esports Challenger Series Finals.

By Crystal Mills

February 5, 2020

Esports gaming platform UMG recently announced an official partnership with Xbox Game Studios to operate and broadcast the Gears 5 Esports Challenger Series Finals. As a consistent home for competitive Gears of War, UMG boasts an online platform that connects more than 2.2 million gamers around the world. UMG’s studio team is streaming the official Gears Esports Challenger Series Finals every Wednesday for North America and Latin America. The broadcasts started on Jan. 22 and run through to the end of the Gears of War season. Torque Esports, the corporation behind UMG, is embracing the success Gears of War has attracted. 

“We’re honored to have been selected to operate the Gears Esports Challenge Series Finals broadcast by Microsoft,” said Darren Cox, Torque Esports President and CEO. “It highlights the successes we have seen through UMG and the capabilities that the UMG studio team has to start up a new stream for partners.”

The UMG platform has generated more than 20 million views and has paid out more than $3 million in prize money. 

Roddy Adams, Director of Partnerships at Microsoft added, “UMG’s commitment to the Gears community made them the ideal partner for this production. Our goal is to create a home to showcase the up-and-coming talent in our game through this weekly stream. Their group possesses the background knowledge and expertise to make this broadcast a success for our players and viewers.”

With Gears 5 being Microsoft’s biggest launch of last year, it makes sense to put the spotlight on the title’s competitive side. However, this partnership could potentially spark the inclusion of other esports and projects. For now, the Gears 5 scene promises to deliver action-packed coverage and high prize pools. The Gears 5 Esports program will provide more opportunities for players of all skill levels to compete in a season providing more than $2 million worth of prizes.

Gears 5 is available now on Xbox One and PC.

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Crystal Mills

Born with a controller in her hand, Crystal has been a lifelong gamer who has been known to obsessively ramble about Dragon Age theories. She loves everything from RPGs to shooters, and has a passion for Call of Duty esports. She has written for The Loadout, theScore esports, OpTic Intel, and more. When not writing or gaming Crystal is usually working in surgery, strapping on some boxing gloves, or trying to figure out what her My Hero Academia quirk would be.

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