The ESRB has released a neat little tool for confused shoppers of the season: A free app for both Android and iPhone that allows you to snap a photo of the games box to get the full, detailed rating information on the game. So parents, when you’re out in the store buying your kid a Christmas present, and you’re not sure about a game, this is a great, convenient way to make a really educated purchase. We all know that the the few sentences included on the box itself are often woefully inadequate, so I’m sure this will be a great help for lots of people.
“When buying a video game for a child it’s important to check the game’s rating and understand its content to determine if it’s the right choice. And for a parent who still isn’t sure about whether a game is OK for their child after checking the rating information on the box, rating summaries provide exactly the types of examples that help parents make that final decision,” says ESRB president Patricia Vance. “With our new mobile app all you have to do a snap a photo to access the rating summary right from the store, where this information is usually needed most. By using the ESRB ratings – and tools like rating summaries – parents can be confident that they’re giving games this holiday season that are not only fun, but also age-appropriate.”