If there is one game that symbolizes both the meteoric raise of mobile games in Japan, and the fact that they don't need to be crap, that's Granblue Fantasy by Cygames.

The developer, led by 3D Dot Heroes Director Koichi Watanabe, was completely obscure when it was founded back in 2011. While its first game Rage of Bahamut was rather popular, its second title, Granblue Fantasy, exploded in Japan thanks to the beautiful art by Final Fantasy IX and XII Art Director Hideo Minaba, and the splendid soundtrack by Nobuo Uematsu.

Now Cygames has enough money in the bank to sponsorize Italy's strongest soccer team, and to work on multiple projects, two of which (Granblue Fantasy Project Re: Link for PS4  and  Lost Order fotr mobile), developed by PlatinumGames.

Today we get another piece of evidence of that success, with the announcement that Granblue Fantasy has passed 16 million registered players.

In order to celebrate, players will be able to get ten free consecutive gacha rolls every day from August 1st to August 8th, and one free gacha roll avery day from August 8th to August 15th. On top of that, from August 1st to August 15th, players will receive 200 gemstones as a daily login bonus.

But that's not all: Players that will login between the dates mentioned above will take part in drawing of rare prizes like summon stones and more.

Both RP and EXP gain will also be multiplied by 1.5, AP and BP required for free quests, main quests, multi quests, combat quests and extra quests will be halved. Gold and honor acquisition will be multiplied by 1.2, the effect of Yorozuya support will be doubled and all purchases of gemstones will yield 10% more than usual.

And that, ladies and gentlemen, is how you do a celebration.

Granblue Fantasy is currently available only in Japan for iOS, Android and as a Google Chrome app, but it can be played in English.