Grand Theft Auto 6 Release Window Potentially Hinted at in New Take-Two Filing [Update]
Grand Theft Auto 6 seems planned to potentially release in 2023 or early 2024 based on Take-Two's planned marketing budget.
UPDATE: Take-Two has since clarified to GamesIndustry.biz that the marketing budget outlined in their latest SEC filing for FY2024 is dedicated to third-party partnerships. Since Rockstar is a first-party partner that is owned by Take-Two, this planned spending on marketing in the period is said to not be indicative of a potential release window for Grand Theft Auto 6.
The original story can be found below.
Even though it hasn’t been announced formally, it’s no secret whatsoever that Grand Theft Auto 6 is being worked on at Rockstar Games right now. We’ve heard as much in previous reports that have said the game is still fairly early into development with no such potential release window yet divulged. However, thanks to a new development with Rockstar’s parent company Take-Two Interactive today, we now have a better idea of when GTA6 could drop.
Spotted by VentureBeat, Take-Two today filed a new 10-K SEC filing as it does every year. In this annualized report, the company gives a look ahead to its coming fiscal years and also provides some guidance on planned spending within each of the 12-month periods. As found in today’s report, Take-Two is curiously looking to spend roughly $89 million in fiscal year 2024, which is over double the second-highest planned budget. Previously, this high spending total in the realm of marketing was planned for the 2023 fiscal year, but it has since shifted.
Just how does this involve Grand Theft Auto 6, though? Well, given that GTA is the biggest game in Take-Two’s catalog, it would make sense for the company to go all-out when it comes to marketing in the sixth mainline installment in the ever-popular mega-franchise. Considering just how massive Grand Theft Auto 5 was for Take-Two, which recently passed 130 million copies sold, whenever Rockstar has finished up the next iteration in the series, they will surely be going above and beyond to market the title.
If this is assumed to be true, then it seems to indicate that Grand Theft Auto 6 has a good shot to release in 2023. Take-Two’s FY2024 begins on April 1, 2023 and ends on March 31, 2024, meaning that the game would have to release at some point in this span of time. Considering GTA5 and Red Dead Redemption 2 both ended up launching in the fall window rather than spring, it stands to reason that Rockstar and Take-Two would prefer to release in this season.
Obviously, if Grand Theft Auto 6 is indeed planned to launch in this FY2024 window, it could be quite a long time until we hear about the game from Take-Two or Rockstar. There’s also the possibility that things internally could end up shifting around even more, so don’t get too excited by any of these developments just yet.