While the Xbox One is having a rough time selling in Japan, Microsoft is still making a sizable effort in bringing Japanese games to the console via third-party partnerships.
At Gamescom 2018 DualShockers asked Xbox Games Marketing General Manager Aaron Greenberg if he feels that the company has what it takes to regain ground in the archipelago of the rising sun.
“We love Japan. Phil goes there every year and in many cases multiple times a year. If you looked at our E3 briefing we had the most Japanese content we’ve ever shown in our briefing ever.
I think that is speaking to the partnerships and relationships we’ve built. Right behind you, we have hands-on Kingdom Hearts III from our partners at Square Enix here at Gamescom. That’s a franchise that we know is love, and being able to announce a world premiere of something like Jump Force from our partners at Bandai Namco, it’s great.
I think our commitment and our support from Japanese developers has never been stronger, and we wanna help them succeed on the global stage, and that continues to be our focus. We know our fans want those great Japanese games. That’s why even some of the games we got later, we made sure that we showed them at E3, we made sure we highlighted them so you know they matter to our fans.
Again, we always take that lens of putting our fans first as we think about content, and we know Japanese content is important and that’s why you see us grow our content, and we’ll continue to focus on that. “
If you want to know more about Microsoft’s plans and attitude towards the future, you can read what Greenberg said about investment, acquisitions, and diversity of content.