Half of the Top 20 Best Selling Games in 2016 Rated M; Average Gamer Age is Still 35, Males 18-35 Still Playing Games the Most
Today, The Entertainment Software Association — aka the ESA — released its annual report, “Essential Facts About the Computer and Video Game Industry,” which revealed some interesting tidbits about the US gaming industry as a whole.
First off, the ESA reports that 67% of US households now own a gaming device, with 65% of households being home to at least one person who plays at least three hours a week. As you would expect, the PC tops the list at 97% ownership, with smartphones not far behind at 81%. Behind smartphones is consoles at 48%, and then VR at 11%, which likely is held up mostly by mobile VR. Speaking of VR, the ESA, citing EEDAR, found that 1-in-3 of the “most frequent gamers” are likely to buy a VR device in the next year.
From a demographic perspective, the 18-35 male demographic still comprises the largest segment (35%) of the video game-playing population. Meanwhile the 18-35 female demographic comes in at 21%. Interestingly, the report reveals that adult women represent a greater portion than boys age 18 or younger.
The report also reveals that violence still sells..or at least adult themes. Exactly half of the top 20 best-selling titles (according to NPD) in the US last year were rated M for Mature. Of this M rated portion, shooter represented 27.5%, action weighed in at 22.5% and RPGs represented 12.9%.
You can read of the report here. Additionally, you can check out how digital game sales continued to rise in the US in 2016, as well as the industry as a whole, in our other new post about the ESA’s findings.