Halo 5 Generating “Record Engagement;” Aaron Greenberg Expresses Confidence in Online Infrastructure
Halo 5: Guardians is upon us, and the folks at Microsoft seem to be very confident about the game that is pretty much spearheading their Holiday season.
Marketing Head Aaron Greenberg explained in an interview on Kinda Funny Games that the engagement metrics are very positive.
“We’re seeing record engagement as far as you look at conversation, views, all the types of things around the creative. So we’ve been really happy with the response.”
Greenberg also talked about the level of confidence on Halo 5: Guardians‘ multiplayer infrastructure working correctly at launch, contrary to what happened with the Master Chief Collection.
“It’s super important to us. I think there are two things that we’ve done. We did the Halo 5 beta last Holiday, which went really well. We’ve done a lot od things. The engine and the infrastructure that Halo 5 is built on is an all new engine and an all new infrastructure.
You can imagine that it was already built and designed the way that the Master Chief Collection wasn’t, and of course after the issue of the Master Chief Collection, the team has done a lot of extra checking and testing.
So the team feels like it’s a product they’re confident they can stand behind, and I think people will have a great experience. It’s a lot of innovation. We’re leveraging Azure and the cloud, jump-in, jump-out co-op, instantly be able to jump in and play co-op with a frind and leave. Not many games are really doing that. People call it Drop-in, but it’s literally drop-in and drop-out co-op, which I think it’ll be great. You can play for five minutes with your buddies and drop out, and it switch it right back to AI.
The tech behind that I think is pretty innovative, but the team feels good about their product, and expected reliabilty.”
It’ll be interesting to see how the Halo 5: Guardians will hold against the avalanche of gamers that will hit them tonight. Hopefully the experience will be smooth, and virtual Spartans all over the world will be able to bash each other’s heads in with no interruption.