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Move Aside Master Chief, Craig Is the New "Official" Xbox Mascot

Phil Spencer is embracing Craig as the new Halo Infinite (and Xbox) mascot, according to a recent Tweet. Can we expect some Craig Xbox Series X merch?

You read the headline — move aside Master Chief, Xbox is rolling out the red carpet for Craig. Following the Xbox Games Showcase and the reveal of Halo Infinite, it’s been hard to keep that monke meme out of our heads, for better and for worse. And while we have already known that 343 Industries is whole-heartedly embracing the meme, we now got word from the one and only Phil Spencer that the Xbox brand is adopting him at large.

The news comes by way of Twitter when Xbox influencer asked Phil Spencer what his opinion on the meme is. Always the optimist, Spencer discussed the Xbox brand embracing the meme — specifically how the community took it, made something fun with it, and ran with it:

And while he undoubtedly doesn’t mean we should be expecting to see a new Craig game pop up, perhaps we mght start seeing some Craig merch for the dedicated Xbox crowd? At the very least, maybe next E3 we see Phil Spencer wearing a Craig tee shirt.

And honestly, this shouldn’t be any major surprise — to a degree, Craig has probably helped mitigate some of the bad press that Halo Infinite’s hyped expectations brought. Meanwhile, it seems like 343 Industries is heading back to the drawing boards to tweak and perfect some of the janky lighting solutions that have been pinpointed by experts. With the game’s multiplayer going free-to-play, it’s hard to imagine that the game won’t have legs on the collection of Xbox consoles and PC.

In any case, Halo Infinite is planning to launch on PC, Xbox One, and Xbox Series X sometime in Holiday 2020. If you are planning on jumping into the new release, you might want to get caught up on the series at large. You can grab Halo: The Master Chief Collection physically over on Amazon to help support DualShockers.

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Lou Contaldi

Lou Contaldi specializes in both reviews and the business behind gaming. He began writing about tech and video games while getting his Juris Doctor at Hofstra University School of Law. He is maybe the only gaming journo based in Nashville, TN.

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