Here's How Sony Managed to Keep The Last Guardian's PS4 Announcement a Secret Until the Last Moment at E3
The Last Guardian‘s PS4 re-announcement during PlayStation’s E3 conference this year surprised many, but there was one element that could have spilled the beans just minutes before, dampening the impact of that trailer at the very beginning of the show.
At the end of the trailer, Director Fumito Ueda stood from his seat among the audience to receive the long overdue applause, but of course having him sit there would have most probably caused one or more of the many journalists around him to drop the information on social media. After all, the presence of Ueda-san at the conference would have been very telling.
During a livestream hosted on Nico Nico, SCE Worldwide Studios President Shuhei Yoshida explained what happened. Ueda-san wasn’t there as the conference began. In order to keep his presence, and with it the re-reveal of the game, a secret until the very last moment, the Game Director stealthily went to sit among the audience covered by the darkness as the trailer was already rolling.
Below, you can see the result of the little trick, courtesy of SCE Producer Masami Yamamoto.
On top of this, Yoshida-san also mentioned that he had found out that a fan had uploaded a song on YouTube titled “Where’s the Last Guardian?” (you can watch it at the bottom of the post, courtesy of Endigo). He was tempted to tweet it before the show, but he could not do it because it would have been too obvious, given his position.