If you follow DualShockers regularly, you’re probably familiar with Densha Otoko star Takayuki Yamada, who has become over the last few years one of the most popular faces of PlayStation in Japan.
Whenever a relevant PS4 game is coming, Yamada-san is asked to act in a live-action commercial or trailer created by the Japanese arm of Sony, and this time around it’s the turn of Sega’s upcoming Fist of the North Star-meets-Yakuza game Hokuto Ga Gotoku.
Funnily, Sony probably noticed that his commercials get some attention in the west as well, because today’s trailer comes with English subtitles.
This time around, we get to see Yamada-san at a gym, pretty much imitating protagonist Kenshiro, and turning into him when he sees a trainer whose name in Kanji can be read Yuria (Kenshiro’s long-lost love). Incidentally, the only line without subtitle, when he says “boki boki” is simply a Japanese onomatopeia indicating the cracking of his knuckles.
The funniest part is when Ai-san slaps “Takashiro” and he goes “ore wa mou shindeiru,” which means “I’m already dead” and is a parody of Kenshiro’s iconic sentence “omae wa mou shindeiru,” which means “you’re already dead.”
You can check it out below (remember to activate close captions for English subtitles), alongside a shortened TV Commercial version, and a making-of video in which more gameplay is shown, and Yamada-san explains how difficult it is to imitate Kenshiro’s voice. If you want to see more of Yamada-san’s exploits, you can check out the previous commercial made for Monster Hunter World.
The game’s Japanese release has recently received a small delay from February 22nd to March 8th. It’ll launch exclusively for PS4.