Homefront Price Drops, Along with THQ Stock

By Michael Perry

March 16, 2011

It’s sad to see a game that was built up so much have such a rocky beginning. Just released this week, Homefront has already seen a large price drop from Walmart, and Amazon was quick to match the deal. The game has been available for only a day yet retailers have decided to start slicing prices. It’s a rare case to see a game’s price reduced this quickly especially for a game that was marketed as something that could potentially compete with Call of Duty. This is bad news for Homefront, and it only gets worse.

According to the LA Times, THQ stock plummeted after reviews started showing up of Homefront landing it a metacritic of 72-74 depending on the console. Reviews have been on the mediocre side calling the campaign out due to its short length and not having a compelling multiplayer. Because of the low review scores, stocks have dropped 21%. THQ Chief Executive Brian Farrell stated in an interview that Homefront was the most pre-ordered game of THQ’s history and thinks it will be a hit. The company has also said though that it needs to hit sells of two million just to break even.

The shooter market is more crowded than ever with multiple Triple A shooters already released this year including Bulletstorm, Killzone 3, and now Homefront. This could be bad news for companies who cannot provide the marketing push these other large companies are equipped to handle. Only time will tell if Homefront can pull THQ out of the slump the company has been in for quite some time.


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