Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently
The indie retailer Humble Bundle has announced its acquisition by IGN, though the retailer's business will seem to operate as normal.
For over seven years, the independent retailer Humble Bundle has provided the chance for gamers to pick up various collections of games in the name of charity, with the company having announced a major acquisition under the wing of IGN.
Humble has announced that the company has been acquired by IGN, though no significant staffing changes or alterations to the company’s business model seem to be in place yet. Instead, Humble explained that “we will continue to bring you all of our humble products, but with more resources and help from IGN.”
Specifically, Humble explained that “we chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity.” Humble Bundle co-founder and CEO Jeffrey Rosen added in the company’s post that “I can’t think of a better partner than IGN to help Humble Bundle continue our quest,” emphasizing that “even bigger things lie ahead, and we think IGN is the perfect partner to help get us there.”
Humble Bundle has operated independently since its launch back in 2010, and in that time the company has reached several notable milestones, including over 10 million customers served and over $100 million raised towards a variety of charitable organizations since its founding.