Today, gaming headset company HyperX has announced a massive partnership with NBA team the Dallas Mavericks.
According to the press release, HyperX will provide resources for the Mavericks’ future professional eSports team. The company will collaborate with the team during all home games by providing in-arena activities such as giveaways for fans. On top of that, this newly-formed partnership marks the first professional NBA 2K League team to partner with HyperX. Currently, the Mavericks’ eSports team’s identity will be revealed along with other NBA 2K teams next month.
Additionally, the Dallas 2K league team will partake in various activities with HyperX, including branding on NBA 2K team jerseys, appearances at events, participate in social media activities such as live streaming and will use HyperX gaming headsets (including the Cloud Alpha) for all its tournaments.
Of course, this is not the not the first time HyperX has partnered with the National Basketball Association. The company also has partnerships with Team Dignitas and its parent group the Philadelphia 76ers, Sacramento Kings’ first-round pick and point guard De’Aaron Fox, Los Angeles Lakers and Echo Fox owner Rick Fox, NBA All-Star and avid gamer Gordon Hayward, Utah Jazz and Detroit Renegades owner Jonas Jerebko.