Ideas for Publicists

By François Chang

November 2, 2009

Take notes public relations people, because I may be able to make you very successful at what you do. I’m on my DSi the other day and I’m on the Flipnote Studio application. Now if you’re not familiar with Flipnote, it’s a free downloadable application that allows you to make little flip-book cartoons along with sound bytes. It also allows you to upload your cartoons and to view other uploads via Nintendo WiFi connection. So here I am, flipping through Flipnote watching other people’s creativity and I see one that looked amazing. It was a black and white, but very detailed Apple commercial. It was one of those PC vs. Mac commercials with the two guys, their voices recorded and all. I thought to myself wow… what a great move by who ever uploaded that cartoon. It must have been someone from Apple’s PR department. What an inexpensive way to use video games to get your product out in the world.

I would take this idea and take it a step further. You know what I would do? I would start making some crazy awesome Halo 3 maps and have it spell out “Ikea” from bird’s eye view. I would top the charts in an obscure and barely played arcade game, and my gamertag would be “GoBuyAJeep.” I would create a guild on any MMORPG called “Eat White Castle” and have ten of my co-workers download the game, stand on ten different popular locations all day, and minimize the window as we continue writing up press releases. There are a lot of video gamers for you companies out there. You can definitely reach us in other ways than having Burger King ads in Fight Night Round 3. Just thought I’d be a nice guy and share this with you all.

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François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

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