Today, Insomniac Games, the developer best known for Ratchet & Clank, Sunset Overdrive and the upcoming PS4 exclusive Marvel’s Spider-Man revealed a new logo that will represent the studio moving forward.
After 15 years, the classic Insomniac Games logo with the moon taking the place of the “O” in “Insomniac” is no more, and in its place is a much cleaner, more minimalist logo. This new logo can be seen in the featured image for the article at the top of the page.
In a blog post, Insomniac Games talked about the reasoning behind the change of look saying that while the studio has continued to evolve and change with the industry, the logo has stayed the same. They go on to explain what it is that they liked about the new logo and what it represents for the company by saying the following:
We reviewed this design very early in the exploration process. It caught our attention immediately, and wouldn’t let go even after we explored other directions. It works on multiple levels for us. It’s got a lunar theme, with what appear to be two crescent moons facing each other as the “O” – reminiscent of our past and future. Many folks here also see a portal or lens for the “O”, which we like because it symbolizes exploration as well as how many of our fans see us differently. Some follow us simply because we created their beloved Spyro the Dragon. For others, it’s all about Ratchet & Clank, or Resistance, Sunset Overdrive, our virtual reality games or Song of the Deep. And now we have entirely new fans swinging into our neighborhood to check out the latest on Marvel’s Spider-Man.
We hope you share our excitement for our new look – which really just reflects how we’ve been thinking about ourselves as a studio for a long time. Of course, we realize this shift may be jarring to some people. But to us, the brand redesign reflects a desire to evolve as a studio. And to be bold in doing so. We are mindful of our journey to this point, and especially grateful to our family of fans who have been there through good times and challenging moments too. We’re excited about the opportunity to continue designing our own future, and hope you’ll continue to join us for the crazy ride.
The post also talks about how this new logo is meant to serve as a re-branding effort for the company moving forward as they want to be much more public facing with fans from now on. To accompany this, Insomniac Games will be hosting a Twitch stream that will go live later today at 1:30 PST.
As you can see from the graphic below, Insomniac Games has had the same look for the better part of this millennium so a change in look will take a bit to get used to. Personally, I think this new logo is pretty great and it serves as a new era for the company as they move towards launching Marvel’s Spider-Man in 2018.