As a special promotion for the upcoming release of One Piece: Kaizoku Musou, Sony is releasing a shiny golden edition of the PS3 with Luffy on it.
The set comes with the game and the special design of the 320GB system, all for the low price of ¥38,170 ($489 US with today’s exchange rate). It will be on sale starting on March 1st in Japan.
Personally, I was never into One Piece, but it’s one of the most popular manga/anime series out there, so I forsee a fair amount of sales in imports to other countries. I mean, the series is about pirates. I’d say this system falls under the category of “shiny golden things you don’t actually need but really want anyway.”