The Japanese convenience store chain Family Market ran a promotion awarding customers with a costume for the PS Vita JRPG Sword Art Online: Hollow Fragment (that will come west this summer). The costume, named "Pajama" is actually a pretty demure pink nighty, as you can see in the picture at the bottom of the post.

Apparently there are numerous Japanese gamers that like that nighty a whole lot, as several codes for the DLC appeared on Japanese auction sites, and bids started to rain on them.

Currently those available on Yahoo Auctions have bids up to 16,000 yen, with several hours to go. That translates to 156 bucks. It's also over 2.5 times as much as the price of the whole game.

While we have to admit that Asuna looks quite cute in that nighty, does she look 150 bucks cute?