Japanese Store Manager Reports From Sony and Sega’s Business Meetings: Good Console Sales and More

Japanese Store Manager Reports From Sony and Sega’s Business Meetings: Good Console Sales and More

At the beginning of a new year, many Japanese publishers hold traditional “business meetings” for retailers, where they introduce new titles and talk about the situation of the market.

The store manager of the popular Tokyo-based independent store Games Ma-Ya just went to Sony‘s Business Meeting yesterday, and to Sega‘s today, on top of the CESA’s (Computer Entertainment Suppliers’ Association, basically the Japanese ESA) own event.

According to her, Sony’s event, which is dedicated to present the titles coming in the next two months, has also become a place for valuable exchange of opinions. The keyword at the meeting was “how did last month go?” and according to what she heard, the sales of each consoles at the end of the year were considered good.

At CESA’s meeting, the topics were mostly about the promotion of games, marketing initiatives and release dates.

Sega’s event, which Games Ma-Ya’s manager attended for the first time in a while, had a deep line-up, that featured prominently Yakuza: Kiwami, Shin Megami Tensei IV: Final and Hatsune Miku: Project Diva X.