Jim Ryan Says £70 for PS5 First-Party Games is a Fair Price in the UK

Jim Ryan defends the current price tags for PS5 first-party titles in the UK and believes that it matches the amount of entertainment brought to players.

November 18, 2020

With the new generation of consoles arriving, some of the biggest publishers around the world started to raise the price tags for their upcoming games, including Sony. In a recent interview, the CEO of Sony Interactive Entertainment, Jim Ryan, spoke about the new price points for the first-party titles of PS5 and called them a fair price, regarding the amount of entertainment the games provide for each individual.

Currently, every AAA PS5 launch title is set to be on sale for $69.99, but those residing in the UK will have to pay £69.99 for the same games, which is almost equal to $90. Speaking to The Telegraph, when Ryan asked about whether he thinks the current price tag for Demon’s Souls in the UK is fair, he replied:

Yes, yes, I do. If you measure the hours of entertainment provided by a video game, such as Demon’s Souls compared to any other form of entertainment, I think that’s a very straightforward comparison to draw.

For several generations, the price tag for big-budget AAA games used to be $59.99 on every major platform, but the new generation of consoles has brought a new tradition of pricing to the video game industry. Some companies like Take-Two Interactive, Sony Interactive Entertainment, and Warner Bros. Interactive have officially raised the price bar up to $69.99 for their major games. On the other side, there are still some other companies like Ubisoft and Microsoft that haven’t revealed their future plans about this matter and are following the same $59.99 price point.

As you may know, the new Demon’s Souls is a remake and publishers sometimes tend to charge less for a remake title than a brand new one. Later in October this year, 2K Games launched the remake of the original Mafia game for $39.99. That said, some other publishers like Capcom and Square Enix charged full price for their recent remakes of Final Fantasy VII and Resident Evil 3.

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Mehrdad Khayyat

Mehrdad (He/Him) is a Senior Staff Writer at DualShockers. He started writing about video games when he was a high-school student. He's probably one of those rare Rainbow Six Siege fans that have the game installed and updated on every available platform.

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