Kickstarter Re-launches Drip, a Subscription Service Meant to Support Creators
Kickstarter reboots the subscription-based service Drip that allows users to pledge money to a variety of creators on a monthly basis.
Kickstarter allows creators to present people with an idea and then allow them to pledge a certain dollar amount to receive that project once it is complete. The company is taking that model a step further with Drip, a subscription service for multiple creative outlets, including video games, that acts like Patreon as an ongoing fund.
Similar to Kickstarter, Drip allows creators and artists to present people with an idea and for people to support it through financing. However, instead of paying one lump sum, a subscription model is placed allowing for users to gain access to select rewards on a monthly basis such as behind-the-scenes videos, in-progress notes, early access to content, unique Discord channels, access to the creators and more.
Drip is available for creators of all types who are already supported by Kickstarter. The lone indie game dev currently under the service’s umbrella is Mooneye Studios who are currently making Lost Ember. The tiers they have presented to users include some of the aforementioned rewards as well as a founding member subscription tier that will be offered at the start of every Drip project and last between seven and thirty days.
Drip was originally launched in 2011 by the record label Ghostly International to help support musicians by using a subscription model. Instead of shutting down about two years ago, the service became part of Kickstarter.