The King of Games Creators Explain How they Convinced Nintendo to Entrust them with Mario and More

The King of Games Creators Explain How they Convinced Nintendo to Entrust them with Mario and More

Nintendo has started to open more to granting licenses for the use of its characters outside of games fairly recently, but it isn’t something entirely new.

Back in 2002, the game manufacturer from Kyoto stroke a deal with a local apparel brand named Editmode, giving birth to The King of Games brand.

Today the good folks at Toco Toco TV released one of their short documentaries featuring Editmode Creator Enami Masaaki and photographer Chikano as they talk about the story of the brand, and how they convinced an extremely protective company like Nintendo to let them create an officially licensed apparel line, after two years of negotiation.

As a bonus, we also get to see a slice of one of the most creative-driven areas of Kyoto, which is always welcome.

You can enjoy it below, and if you want to see more of Toco Toco’s documentaries, you can check out their videos on SWERY, Goichi Suda, Daisuke Ishiwatari Keiichiro ToyamaUME, Katsura Hashino and Yoko Taro.