Lego Super Mario is an Interactive Set Launching Later This Year
It's a me, Lego!
The Lego Group and Nintendo have formally revealed Lego Super Mario, an interactive brick set that allows you to play as the beloved plumber in ways you never have before. The set is scheduled to launch later this year.
According the press release, Lego Super Mario is a new line of sets featuring an interactive Super Mario figure. As seen in the video below, it isn’t your typical Lego minifigure. Rather, it looks pretty big in comparison to a minifigure, and is much more blocky. It essentially looks like two cubes stacked together with little arms and legs. It also has fairly detailed digital eyes and mouth that show emotion, as well as a screen on its chest showing Mario’s actions.
The video also notes that multiple sets are shown, each sold separately. Details on specific sets have yet to be revealed.
“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, says Chief Marketing Officer, EVP of the Lego Group Julia Goldin in the press release. “With this experience, we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
“I have always liked LEGO products and how they help children use their imagination to play”, says Nintendo’s Executive Officer and Game Producer Takashi Tezuka in the press release. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
More information about the Lego Super Mario sets will be announced in the future. Until then, the video above gives you a good idea of what to expect from the sets.