A few days ago, we reported about the advertising campaign starring Lightning from Final Fantasy XIII, launched by Louis Vuitton for its “Series 4” spring-summer 2016 prêt-à-porter line.
If you thought that the campaign was just an online-only stunt, you were wrong. Lightning is now displayed front and center in Paris’ most fashionable mall, the Galeries Lafayette, at both of Louis Vuitton’s stores.
Below you can see a few pictures taken by our very own Morgane Bouvais, who went to the Galeries Lafayette this morning and found herself greeted by Final Fantasy XIII‘s pink-haired heroine.
While it’s true that certain areas of society, media and politics try try to put games in a bad light, we live in an era in which a video game heroine stands tall in Paris’ fashion Mecca. Can’t say I’m unhappy about that.