Electronic Arts Inc. revealed today that New Orleans Saints quarterback Drew Brees has been selected by the fans to be on the cover of Madden NFL 11. Drew Brees won by beating out Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne in the first-ever online consumer vote. The new voting system was powered by the Doritos “Change the Game” program, which empowered fans to select the highly-debated cover athlete. The partnership between EA Sports and Doritos represents the first in a series of initiatives this year which allow fans to help shape the future of the franchise.
“Drew’s exceptional performance during the regular season and in Super Bowl XLIV resonated with voters and helped cement his position as the fans’ choice to grace the cover of Madden NFL 11,” said Todd Sitrin, Group Vice President, EA Sports Global Marketing. “Giving fans the power to select this year’s Madden NFL cover underscores our commitment to connecting with our fans and giving them opportunities to influence the game.”