Madden NFL 11 Cover Athlete Revealed

By François Chang

April 22, 2010

Electronic Arts Inc. revealed today that New Orleans Saints quarterback Drew Brees has been selected by the fans to be on the cover of Madden NFL 11. Drew Brees won by beating out Minnesota Vikings defensive end Jared Allen and Indianapolis Colts wide receiver Reggie Wayne in the first-ever online consumer vote. The new voting system was powered by the Doritos “Change the Game” program, which empowered fans to select the highly-debated cover athlete. The partnership between EA Sports and Doritos represents the first in a series of initiatives this year which allow fans to help shape the future of the franchise.

“Drew’s exceptional performance during the regular season and in Super Bowl XLIV resonated with voters and helped cement his position as the fans’ choice to grace the cover of Madden NFL 11,” said Todd Sitrin, Group Vice President, EA Sports Global Marketing. “Giving fans the power to select this year’s Madden NFL cover underscores our commitment to connecting with our fans and giving them opportunities to influence the game.”

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François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

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