Mark Cerny Will Talk About PS4 at Develop Conference; Microsoft Will Explain the Power of The Cloud

By Giuseppe Nelva

July 6, 2014

Wednesday, July 9th will see the beginning of Develop Conference in Brighton, UK, and the honor to kick off the celebrations will belong to PlayStation 4’s happy father Mark Cerny and Sony Computer Entertainment CEO Andrew House, who will host the opening keynote at 9:30 AM UK time titled “20 Years of PlayStation, 40 Years of Console Games, and 100 Years to Come.”

Here’s a description of what we can expect from the conference:

It’s hard to believe it’s 20 years since the arrival of PlayStation. And looking today at the ubiquitous popularity of games across a multiplicity of devices, it’s equally astonishing it had taken 20 years since the pioneering 1970s consoles before a manufacturer had dared again to aspire to take console gaming truly mainstream.

PlayStation didn’t do it all, of course – no single product, game, or game designer could claim that. But with its pop culture sensibilities, 3D graphics, CD quality nightclub-friendly soundtracks, and adult-orientated attitude, Sony’s debut console surely marked a turning point for our industry, and our aspirations.

What have we learned so far on this incredible journey? What new doors will PlayStation 4 open in the next few years – and where do we go after that? We could hardly have two more illustrious speakers to tease out the future of our industry, and to fire us up as the conference gets underway!

On the other hand Microsoft’s contribution will be based mainly on the cloud. Microsoft UK Cloud Services CTO Rob Fraser will host the kick off keynote of the spin-off Evolve conference held the day before Develop on the 8th at 9:30 AM UK time. The keynote will be titled “A Rough Guide to Cloud Gaming” and is described as follows:

Cloud Gaming is an overloaded term which is used to refer to an assortment of game distribution and monetization models. In this talk Microsoft will suggest that by thinking more in terms of the cloud and gaming, we can settle on a set of use cases for cloud computing technologies in gaming that embraces creating new or enhanced user experiences to the shift to Games-as-a-Service. In doing so we see more clearly how cloud will become a necessary part of every game.

Why Ratchet & Clank is the Most Important PS5 Game

But that’s not all, as Microsoft Studios will hold a second cloud-based panel during Develop proper, titled “The Power of the Cloud, Enhancing Your Game Experience With Cloud Services,” starring Microsoft Studios Senior Software Development Engineer Will Frost and Lead Services Tester Kavitha Mullapudi. The panel will be at 3 PM on Thursday.

In this talk, the speaker will share practical software engineering approaches for building a globally scalable cloud service for an original, multi-platform mobile / social game from Microsoft.

This presentation will detail approaches to simplifying and converging development between Unity and Azure, pros and cons of platform-as-a-service (PaaS) versus infrastructure-as-a-service (IaaS) architectures for games, testing, automation and scalability benefits and caveats and lessons learned from building a modern social game from scratch on Unity and Azure.

While this second conference will be focused on mobile, it’ll be quite interesting, as it’ll possibly give us a glimpse on how the cloud can help with platforms even less powerful than our home consoles.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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