Sony Celebrates Marvel’s Spider-Man Release by Throwing Bus Into a Lake in Italy

Sony Celebrates Marvel’s Spider-Man Release by Throwing Bus Into a Lake in Italy

The Italian branch of Sony didn't want to feel left behind by Marvel's Spider-Man's hype train in New York City, so they came up with a... hype bus?

One thing is for sure: Sony Interactive Entertainment knows how to promote its biggest games. Marvel’s Spider-Man has certainly been a good example of that, with the “hype train” running under New York City.

The Italian branch of PlayStation didn’t want to be left behind, so they sunk a bus into Milan’s Darsena, an artificial lake in the middle of the city, enacting a last-minute rescue by our neighborhood friendly Spider-Man, which appears to have visited a slightly different neighborhood for once.

Sony itself provided DualShockers with a bunch of pictures of the deed via press release, and you can check them out at the bottom of the post.

Unfortunately, the buss had no “Insomniac Tours” sign like the ones you can find (and rescue) in the game, but we’ll take it.

If you want to see more about the game, you can enjoy the launch trailer and the reveal of the first DLC suit, and the reveal The Black Cat’s suit and actress.

Of course, you should also read my brand new review, my personal twenty tips for combat, traversal, and more, and my article showing the fantastic photo mode in action.

The game is available exclusively for PS4. You can purchase it on Amazon.

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