Marvel’s Jay Ong Confirms that Virtual Reality Will be Featured in Future Projects
The senior vice president of games and innovation at Marvel talks about the company's future plans with VR.
Marvel has been making many more strides lately in the video games side of their company. Titles like Insomniac’s Spider-Man, Telltale’s Guardians of the Galaxy, and the recently announced The Avengers Project with Square Enix has shown that Marvel is taking a serious interest in expanding its familiar IP into the realm of video games. The one area they have yet to step foot into however, is virtual reality. Luckily, that seems to be changing soon.
In a recent interview with GameSpot, Marvel’s senior vice president of games and innovation Jay Ong spoke more about the future of the company and what fans can expect from Marvel when it comes to VR.
Ong brought up virtual reality during the discussion when talking about the many different ways there are to play games in 2017. When asked if he thought that VR specifically had potential, Ong said the following:
Absolutely. In fact, we did a deep dive in looking at the space towards the end of last year, and it offers some pretty incredible opportunities, in terms of delivering really cool experiences. We can’t say anything yet, but believe me, we’re not shying away from it.
Ong was then asked when we would hear more about these projects and he simply stated:
Soon. There are absolutely things in the works, but we’re just not quite ready to announce them yet.
Later on, Ong was asked more about what fans can expect to see within the next few years from Marvel to which he responded saying:
Absolutely expect some announcements in VR, that’s something we’re really excited about. I think our fans are going to go crazy. […] We see VR in the same way we see the other platforms in terms of if you want to do something, you need to do something truly amazing.
When I first started at Marvel, going back to 2014, the things we were dreaming about back then were almost crazy. We wanted to do these amazing console games, we wanted to do these amazing chart topping mobile games; it was irrational and crazy, but we dreamed and it actually worked because the IP is really strong. […] In VR, we have that same ambition. We think if we do something there, it shouldn’t be just for the novelty of it. It should be something that defines the platform, that defines the experience. Certainly we’re looking to build when Spider-Man comes out, it’ll be one of the best games on the platform, and when Avengers comes out, it’ll be one of the best games on those platforms. We think our efforts in VR will be the same thing.
Knowing that Marvel licensed games are coming to VR is incredibly exciting. As an early adopter of a virtual reality headset myself, the prospect of seeing some of my favorite characters in a virtual space makes me giddy. If we’re lucky, maybe we will hear more about these VR projects next month when E3 2017 rolls around.