Today commuters in Manhattan, New York City, found themselves immersed in the atmosphere of Insomniac Games' Marvel's Spider-Man.

Sony kicked off a marketing campaign decorating a subway train with the game's imagery, including your friendly neighborhood superhero himself, copies and ads of the Daily Bugle and of John Jonah Jameson's own radio program "Just the Facts."

Even seats are all marked with the game's by now iconic white spider insignia that appears on the chest of the new Advanced Suit.

Insomniac Games itself shared that the train can be seen in the shuttle line between Times Square and Grand Central station.

You can enjoy a few pictures below courtesy of Twitter users TwinSynergy, James Stevenson, and Mikebrady.

If you want to learn more about the game, you should check out my hands-on preview, and my impressions on swinging. We also have comments from Bryan Intihar himself, on the possibility of a sequel, Mary Jane, and the Avengers. You can also watch the latest "launch" trailer.

The game releases on September 7th exclusively for PS4. You can already pre-order the newly-revealed limited edition PS4 Pro and the game itself on Amazon.