Mass Effect 3 and Kingdoms of Amalur: Reckoning Trailer Showcases the Cross Promotion

Mass Effect 3 and Kingdoms of Amalur: Reckoning Trailer Showcases the Cross Promotion

We just finished talking about it in the Shockcast (that we recorded yesterday evening and that should be online in about a hour), and Electronic Arts released a trailer showcasing the bonus items you can get through the cross promotion betweeen the demos of Mass Effect 3 and Kingdoms of Amalur: Reckoning.

While some will surely frown at the “evil money grabbing attempt”, I can’t help but admire the clever marketing idea. And the items look good, so what’s not to love?

You can check out the trailer past the cut.