McDonald’s “One Hot Holiday” Contest has finally kicked off, promising a whole load of Xboxrelated prizes from Microsoft and other partners, and doubtlessly aiming to provide a large amount of visibility for the new console from Redmond, not to mention a few pounds of meat on our ribs.
The list of prizes is actually quite rich. Those that will purchase a Southwest Premium McWrap, Medium Fries or a Bacon Habanero Ranch Quarter Pounder will have a chance to win 14,000 Xbox One consoles with Forza Motorsport 5, 10,000 combos with one month Xbox Music Pass and one month of Xbox Live Gold, 500,000 The Wolverine digital movies on Xbox Video, 50,000,000 Digital HD FOX TV Episodes on Xbox Video, 14,500,000 Aqua Xbox 360 Game Downloads, 35,000,000 Ms. Splosion Man Xbox 360 Game Download or 35,000,000 The Maw Xbox 360 Game Download, for a total value of $987,940,000 in prizes.
Why did McDonald’s decided to partner with Microsoft? Here’s the official answer:
With the excitement of the holidays around the corner, McDonald’s wanted to pair the bold, spicy flavors of the Southwest Chicken Premium McWrap® and Bacon Habanero Ranch Quarter Pounder Burger with a chance to win this season’s hottest gift, the Xbox One. Through our partnership with Xbox, everyone wins something for Xbox!
Mc Donald’s is also sparing no resources to promote the contest, airing two TV commercials (in English and Spanish), that you can see below.