Today, Microsoft announced the Xbox Live Creators Program, which allows anyone to "rapidly publish" Xbox Live-enabled games on Xbox One and Windows 10 PCs. The program is said to be completely open, requires no approvals or NDA's, and will enable literally anyone who owns a retail Xbox One to develop games for Xbox One and Windows 10 with integrated Xbox Live sign-in, presence, and social features.

Put more simply, this will enable anyone to create Universal Windows Platform game, and easily integrate Xbox live features into, excluding achievements, and then publish said game onto Xbox One and the Windows 10 store. Creator Program games on Xbox One will be available through a dedicated new section of the console's store for a more curated experience.

Chris Charla, director of Microsoft's independent developer program, ID@Xbox explained the implications of the new program, saying creators can find a large level of exposure over Microsoft's different platforms:

"This means their title can see exposure to every Xbox One owner across the Xbox One family of devices, including Project Scorpio this holiday, as well as hundreds of millions of Windows 10 PCs, and millions of folks using the Xbox app on mobile platforms.

The Creators Program is said to require minimal additional development and won't require developers to use new tools if they're already building UWP games. Additionally, it also works with retail Xbox One systems, meaning it doesn't require a far more pricey development kit.

It's important to note that develpoers who want additional promotation and marketing support, or who wish to implement achievements will still need to apply to the ID@Xbox program. For any of you who are interested in developing games via the Creators Program, you can download the SDK here. The program is currently in preview, meaning it will pilot with a select group of developers for the time, but Microsoft has said it will be opening store publishing submission to all developers soon.