And some of you people thought it wasn’t coming. Tut, tut, tut. It was inevitable and was going to happen sooner or later. In an exclusive interview with Gizmodo, Microsoft CEO’s Steve Ballmer talks Natal and, as some folks have been speculating for over a year, a Blu-ray add-on accessory for the Xbox 360. Say wha?
Yep. Plain and simple. Basically, Gizmodo asked Ballmer whether or not the Xbox 360 will ever adapt a Blu-ray drive to which good ol’ Stevie boy replied “you’ll be able to get Blu-ray drives as accessories.” When Gizmodo cornered the head-honcho of Microsoft and its Xbox spokespeople regarding time-frames and/or release dates, nothing was given. Everyone zipped their mouths and left it at that.
This was inevitable, though. Ever since Microsoft lost the format war alongside Toshiba to the dominant Blu-ray, it was only a matter of time before both companies decided to join in on the Blu-ray extravaganza that’s been perpetuating itself for the past two years (and Toshiba has already done so). Player prices have dramatically decreased, and Blu-ray movies have dropped in price contrasting, and competing, with DVD. As high-definition becomes the norm in today’s world, consumers will – without a reason of a doubt – want to observe the experience that formats like Blu-ray offers.
Although digital downloads is stagnantly etching forward as the new way to obtain your digital media (e.g. games, movies, and music), I am pretty sure that people won’t be flocking to that form of distribution just yet. There are more reasons to physically own your property rather than have them digitally stored on a disk drive. We can finally say that Microsoft is indeed going “Blu” now. And there’s no reason why they shouldn’t – it is the medium that is dominating the high-definition market at the moment. Why wouldn’t they want a piece of that luscious pie?