Microsoft Enacting “Aggressive Strategy” for Linear and Interactive TV Content on Xbox Platforms

Microsoft Enacting “Aggressive Strategy” for Linear and Interactive TV Content on Xbox Platforms

Microsoft has been pushing quite a bit on the TV-related capabilities of the Xbox One, and today a new career opportunity ad seeking a Senior Director gives us a further glimpse on part of that strategy. Here’s an excerpt from the ad:

This is an exciting opportunity for a forward-thinking and inspired TV creative executive who combines significant experience in the development of linear/long form television programs with a passion for and understanding of interactive content and digital media platforms. This unique role is for someone who feels enthusiastic about the opportunity to be a key contributor to Microsoft’s strategic push into original, differentiated TV-style programming delivered through the Xbox Platform.

The Creative Development Executive will have direct ownership of an aggressive, forward-looking strategy for a specific genre for the Microsoft LA Studios across both linear and interactive content. The successful candidate will became an integral part of the Studio’s creative team to help strategically set the course of this cutting edge production studio.

While I personally hope that the content in question will be more “intractive” than “linear,” I’m quite curious to see what this “aggressive strategy” will entail, and even more to know the genre involved. I still remember, a few years ago, when the first (quite crappy) examples of somewhat interactive sci-fi TV shows appeared, and I was excited at that time. Will this rekindle that excitement?