Microsoft Expects Xbox One’s Scalebound to Have Global Appeal, Even Outside of Platinum’s Fanbase
Hideki Kamiya’s Scalebound is definitely an interesting game, and it pleased many when it was showcased at Gamescom and at Tokyo’s Xbox One fanfest.
As title developed by a prominent Japanese studio, some may see it as somewhat alien to the usual Xbox line up. yet, Microsoft Studios Marketing Group General Manager Aaron Greenberg shared with DualShockers that he feels that this is a title that has the potential to to please both fans of PlatinumGames and those who didn’t play their games before.
“It’s another gift for us. If you think about what Kamiya-san has created, and his history of just creating incredibly unique games, that are such high quality and that are loved by core gamers… To be able to have him making a new IP exclusive for us and a big title, I think it’s something we’re really excited about.
I mean, for us, we think of it as an action RPG game, and we think it will both appeal to fans of the games that Platinum has made, but at the same time, I think it will be a game that will have a broader appeal to folks that maybe haven’t played their games before. So we’re excited to be able to introduce that to a broader audience as well.
I think what they’re doing with that title… We shown a pretty good demo at Gamescom earlier this summer, and kinda how the game is progressing. We continue to work closely with them, and it’s definitely something we see very close to the top of the list of the most anticipated games for sure. It continues to go well.”
Asked whether Microsoft expects the game to push the Xbox One in Japan and Asia, or it’s more aimed towards a global Fanbase, Greenberg mentioned that he thinks it’ll have global appeal, no matter where it’s developed.
“We’re planning to market the game everywhere. You’re right, the game is made in Japan, and we’d love to see the title do well there. I think we’ve got a very loyal fanbase across all of Asia. We did multiple fanfest events for fans in Asia this summer, and the response and turnout there were just amazing.
Whether you’re in Asia, or in Asia Pacific, or in Australia, New Zealand, or in Canada or down in Brazil, I think we know it’s a great game, and that’s what gamers really love. I think this is gonna be a title that will appeal globally, no matter where it’s made.”
Personally, I definitely agree. Scalebound did not bring home a large number of our DualShockers Awards at Gamescom for nothing. It definitely comes with great potential, and I can see gamers from every region and with a wide variety of tastes appreciating it.