Microsoft Fires The Next Shot in the Advertisement Battle with Xbox One McLaren MP1 Taxi Cab

on November 8, 2013 12:43 PM

Looks like Microsoft is preparing to fire the next shot in the advertisement battle with a new stunt: a luxurious McLaren MP1 Taxi cab that has been spotted today in New York.

The sleek sports car is the “poster girl” of Forza Motorsport 5, and as you can see from the picture below, shared by Twitter user Amol Sarva, it even comes with an “Xbox One” license plate. Judging by the filming equipment, we’re looking at the protagonist (or one of the protagonists) of an upcoming commercial.

You can say whatever you want about Microsoft, but not that they don’t have good taste with their rides.

Update: added a second shot from the front by Twitter user Rob.

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 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.