Microsoft: Gamers Spend 5 Hours a Day on Xbox One; Ad Revenue Increased; Value Improvement Promised
During Microsoft’s quarterly earnings conference call Chief Financial Officer Amy Hood mentioned that ad revenue on Xbox Platforms has increased.
In addition to that, she gave some more information about the engagement of users with the new console and promised better services, especially outside the US:
Xbox One has sold-in over five million units since launch, and engagement has been high, with users spending nearly five hours per day on their console. We will continue to extend the unique value proposition of the Xbox One, particularly in markets outside the US.
Xbox 360 exceeded our expectations this quarter, and across the platform, Xbox Live members continue to embrace the service, with transactional revenue growing 17%. We do expect to work through some inventory in Q4.
Five hours a day is definitely a good engagement ratio, and higher than I personally expected. It’s also interesting to hear Hood mentioning going through inventory in the fourth quarter, which probably implies that there’s more than sufficient supply for the moment.
Ultimately, quite excited to hear the promise of better services outside of the United States. Hopefully that won’t be limited to the launch of the console in Tier 2 country in September.