The good folks at Microsoft know that they’re not facing an easy battle in grabbing some market share away from Twitch for their newly-renamed Mixer livestreaming service, so they’re appealing to the strongest of human emotions: humor.
They just released a second and third ad of their “If you didn’t stream it, it didn’t happen” campaign. This time around the cheesy alien is replaced by a leprechaun, a double rainbow, and the traditional pot of gold, with the additional of an aptly green smokescreen and a not-so-green van.
The other video is maybe less fantastical and humorous, but a hole-in-one like that is still pretty epic.
The Leprechaun commercial is actually more funny than the first one, but it’ll be interesting to see if it’ll help give the new service some penetrating power over the competition.
Mixer, which was previously named Beam, brings some rather intriguing features to the menu, including co-streaming, which allows gamers to team up and stream on four windows on the screen at the same time. That’s certainly good for multiplayer games.
If you want to read and see more about Mixer, with all the details of the platform’s launch, you can check out our dedicated article from last Thursday.