Microsoft’s Phil Spencer: “Xbox Is Doing Well;” PR Wins Are Not Focus Compared to Confidence in Brand
Microsoft’s Xbox Division Head Phil Spencer took to Twitter to talk about the situation of the Xbox brand, mentioning that it’s doing well after a positive Holiday season.
@JoshLuck1995 Xbox is doing well, holiday was good, lots of people playing a lot of games which is what it’s all about.
— Phil Spencer (@XboxP3) January 11, 2017
Spencer also explained that the customers’ happiness with the product is the most important factor for him, and the same goes for the confidence in the Xbox brand. PR victories, on the other hand, aren’t his primary focus.
@Bgamer90 You are right, I’d add happiness with the product trumps all, confidence in brand is important. PR wins aren’t really my focus.
— Phil Spencer (@XboxP3) January 11, 2017
Speaking of PR, Spencer also explained that for him it’s important to speak publicly even when things aren’t all that great, not just when there is something positive to highlight.
@BeastFireTimdog Easy to be public when things are great, it’s important to me to also be public with things aren’t great. No thanks needed
— Phil Spencer (@XboxP3) January 11, 2017
As an additional bonus, he gave a small update on the upcoming Voodoo Vince HD Remaster, of which he recently received a new build. Spencer has always professed himself a big fan of the original and apparently he also loves the new iteration.
@r3ivajx @CKauzlaric Gave me a new @RealVoodooVince build in early December. I love it.
— Phil Spencer (@XboxP3) January 11, 2017
Earlier today, Spencer apologized to the community for the cancellation of Scalebound, also hinting that it wasn’t just a money issue.
He also gave a few more hints on the upcoming console code named Project Scorpio.
