Microsoft has introduced the Xbox One to the Chinese market at ChinaJoy in Shanghai, and one of the best ways to promote a new product is of course with trailers.

The house of Xbox released a fancy montage video, that also showcases the newly announced Mercury and Mercenary Ops 2 by the Shanghai-based studio Yingpei Games. In addition to that, we also get a second video focusing on the content offered by Microsoft's Chinese partner BesTV, showing off movies and TV, and a  "China Video" trailer showing off the launches of the console around the world culminating with China, and some more gameplay and TV.

Xbox One is going to launch in China on September 23rd, and will cost 4,229 Yuan ($684) for the First Limited Edition including KinectKinect Sports Rivals and Forza Motorsport 5, or 3,699 yuan ($598) for the Kinect-less version.

In the meanwhile, you can check out all the videos below.

http://player.youku.com/embed/XNzQ4NTIzNTQ4