Microsoft Planning A Platform Launch Extravaganza for the Kinect

By Alix Minjarez

September 28, 2010

In today’s gaming market the Kinect is Microsoft’s most sought after item, and they know it. The VP of Microsoft Game Studios, Phil Spencer has the company is making sure that the Kinect gets a grand opening and goes farther than any platform has gone before.

“We are investing in this like we’ve never invested in a platform launch…This is, for us, the biggest platform launch in the history of the industry.”

“We’ll have a huge launch portfolio, we want to sell more units than any console has ever sold in its first holiday, a new platform. Our retail partners are telling us, based on the consumer demand, ‘this is going to be the number one consumer electronics purchase this holiday. Not just in the games space, all of them’.”

“In North America 7,000 retailers are doing midnight events when we ship and our pre-order momentum looks huge. So this, for us, is bigger than Xbox launch, bigger than 360 launch – this is a big deal for us. How many units are we going to sell? We’re completely goaled in investing as if this were the biggest console launch ever, and that’s our expectation.”

The Kinect is planned to be released both by itself for $149.99 and in a bundle with the 4GB Xbox 360 for $299 on November 4 2010.

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Alix Minjarez

Being a gamer since the age of 6 (thanks to my parents), a desire to pursue a career in the gaming industry has been my passion ever since I laid my hands on Sonic the Hedgehog. Some of my favorite games include Shadow of the Colossus, Okami, Duke Nukem 3D, Final Fantasy 6, Killer7 and both the Devil May Cry and Resident Evil series.

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