Microsoft and Sony's Influence as Gaming Brands Compared; Oculus Leads VR According to ScribbleLive
Marketing firm ScribbleLive compiled a list of the most influential brands and people after CES 2016, and among others, it included those who allegedly have the most influence in the gaming and virtual reality fields of the industry.
The company analyzed a large number of news articles in order to identify the brands and people that had the biggest “influence score,” adding to their existing value before CES. Here’s an explanation of their method.
“The ScribbleLive Insights application analyzed over 100 million articles from news, blog and social media sources to identify opinions from and reactions to the various product categories, people and brands featured at the event. Insights calculated a proprietary influence score (the “attention index”) based on the people or entities that reacted to an announcement. This was weighted by their influence on a given theme, the credibility of the outlet where the reaction was published or consumed, and the volume of reactions generated by the opinions within the studied timeframe of January 1-8, 2016.”
The results are fairly interesting. Here are the most influential (according to ScribbleLive) gaming brands. Microsoft is leading Sony by a fairly small margin, with everyone else left behind. Interestingly, PlayStation has its own entry, with a fair chunk of influence, that would put Sony on top if summed up to the score of the main brand.
Kojima Productions is also seen as more influential than Nintendo, even if neither increased their influence during CES.
Moving on to people, Hideo Kojima is the most influential, followed by Facebook’s Mark Zuckerberg and Activision’s Bobby Kotyck, who had the biggest influence gain at CES.
Interestingly, Sony’s Shuhei Yoshida is seen as slightly more influential than Microsoft’s Phil Spencer.
Moving on to virtual reality, Oculus VR is seen as the brand with the highest influence, with Sony far behind, close to the bottom.
Unsurprisingly, considering the previous graph, Oculus VR’s Palmer Luckey and Mark Zuckerberg are deemed the most influential people for virtual reality. Surprisingly, Shuhei Yoshida isn’t listed.
Palmer Luckey and Mark Zuckenberg also emerge among the top 10 influential people coming out of CES, across all tech fields.
While your mileage may vary on the validity of the data (no research is really perfect, after all), it’s certainly an interesting point of view, as it’s based on how the media reacts to and presents news.
You can be the judge on whether it’s a realistic depiction of reality, or a demonstration that the media might often be fairly detached from it.