Microsoft Wins “Game Publisher of the Year” Clio Award; Rise of the Tomb Raider Gets Grand Award

on October 25, 2016 2:22 PM

On Friday, the awards ceremony for the 45th annual Clio Key Art Awards was held at the Dolby Theater in Los Angeles, and Microsoft came up on top.

The Clio Key Art Awards aim to be the “definitive distinction in creative communications for the entertainment business.” Born in 1971 with a focus on the film industry, it has since expanded to TV and video games.

Microsoft brought home the prize as “Game Publisher of the Year,” and was also involved in the Grand Clio Key Art Award for games, that was granted to McCann London for the Survival Billboard campaign created for the Xbox One version of Rise of the Tomb Raider.

Quite a few more prizes were awarded to game industry ads and campaigns, and you can check out the full list below. Including Tomb Raider‘s grand award, Microsoft was involved in a whopping 35 awards this year.

Games Grand Award


Medium – Games: Audio/Visual

screenshot-10_25_2016-7_59_32-pm screenshot-10_25_2016-7_58_55-pm screenshot-10_25_2016-7_58_57-pm

Medium – Games: Audio/Visual Technique



Medium – Games: Creative Content


Medium – Games: Digital/Mobile


Medium – Games: Display


Medium – Games: Events/Experiential


Medium – Games: Innovation


Medium – Games: Integrated Campaign


Medium – Games: Out of Home


Medium – Games: Packaging


Medium – Games: Partnerships


Medium – Games: Print


Medium – Games: Print Technique


Medium – Games: Social Media


Medium – Games: Student – Innovation


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.